If you saw William Shatner casually eating cereal behind the wheel this week and thought, “Sir… blink twice if you need help,” relax — it was all part of a tease for Kellogg’s upcoming Super Bowl commercial.
Shatner says the viral photo (shot in a few different locations) is one of the silliest he’s ever taken… and the actual ad? Apparently it puts him inside a spaceship, which honestly feels very on-brand.
And Shatner isn’t the only familiar face popping up early. A few other Super Bowl ads we already know are coming:
Bud Light is bringing back the “Big Men on the Cul-de-Sac.” Post Malone, Shane Gillis, and Peyton Manning return — but this time, instead of a block party, they’re headed to a wedding… with a keg. Because of course they are.
Meanwhile, Liquid I.V. went a totally different direction, releasing a teaser featuring EJAE (aka Rumi from K-Pop Demon Hunters) singing a cover of Phil Collins’ “Against All Odds.” Unexpected? Yes. Weirdly captivating? Also yes.
And this is just the warm-up. If these teasers are any indication, Super Bowl ad season is already fully caffeinated. 🏈📺
