This is a reference to the viral candle that was branded Jacob Elordi's Bathwater after a scene in his film Saltburn caused a social media stir.
Sweeney recently spoke to The Wall Street Journal about whether she tracks the public's perception of the things she is a part of.
This led to some critics of the campaign to claim it promotes eugenics, a "scientifically inaccurate theory that humans can be improved through selective breeding of populations," according to the National Human Genome Research Institute.
American Eagle released a statement about the ad's controversy on Aug. 1.